L to R: Drew Babb, Peter Buck and Sarah Huntington (Photo by Rebekah Murray)
Filming the documentary is the recently formed collaborative The Lincoln Studios in the village of Lincoln, Virginia. Noted portrait photographer Sarah Huntington is executive producer. Peter Buck, a veteran videographer is directing and principal cameraman and Drew Babb is the writer and editor.
"I've been photographing the Nichols staff for over the last 20 years," said Huntington. "But what makes Nichols unique is not just the way it looks, but the way it moves. There's a kind of ballet here, with a team of sales people gliding their customers in and out of basements and attics and warehouses to find just the right thing they came in for. We're here to capture this movement, this action, for all time."